Visual Merchandising

This service is also commonly referred to as Shelf Stacking, Point of Sale placement & Display Management. Visual Merchandising is the activity designed to ensure success in the battle for space and presence in the retail sector. Professional & timely management of Point of Sale material is crucial to the success of the brand being sold & is particularly important during product launches & seasonal sales periods.

 

 

Outsourced Field Marketing

We supply staff to represent your brand and/or product in the market place. The staff are focussed on sales and brand awareness and their activities are aligned to your company strategies.
We recruit, train, equip and manage and remunerate the staff thus providing a complete outsource solution.

 

 

 

 
       
 

 

Mystery Shopping

This is the process of measuring & reporting covertly on customer service & sales standards at the 'moment of purchase'.

There are 2 types of mystery shopping:
• 100% covertly - where the purchase is done covertly & a report is done centrally i.e at head office level in the case of franchises.
• Covert & Reveal - where the purchase is made & after this there is a reveal. Sometimes on -the-spot rewards are given. Reports are done locally & then centrally.

 

  

 

Retail Audits

This service is performed openly in the retail store. The information sought after is varied & addresses factors ranging from Shelf setups to customer services & compliance issues. The function also forms an integral part of the sales & marketing campaign.

Auditing can be used to deliver:
• Staff involvement & training
• Agreed compliance & Poor compliance
• Encourages increasing of standards

 

    
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Market Research

This service involves face to face surveys as well as electronic format surveys. The information researched ranges from brand awareness to product knowledge & shopping trends.

 

Leaflet or Brochure Distribution

This service encompasses the handing out of brochures to the public. Our staff are used to undertaking this activity in shopping centres, door to door & high streets.

 

  
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Sampling & Distribution

This service is commonly referred to as experimental marketing, promotions, face-to-face or concourse events (shopping centres). The aim is to offer the target market i.e consumers the opportunity of testing, sampling or viewing the product. Traditionally drinks, food & beauty products have been marketed using this discipline but it is fast becoming commonplace for telecommunications, property & financial products (e.g student loans) to employ this strategy.