What is Field Marketing?

Field Marketing is the function of out-sourcing sales, promotional and communicative activities, which are conducted by professionals and audited strictly in terms of results. The main services provided by Field Marketing are Sales, Merchandising, Auditing, Sampling and Demonstration, Road shows, Mystery Shopping and the support services of Telesales.

This requirement can be either for short projects to meet a temporary need or on an ongoing basis where the client has a permanent requirement, and can be for a variety of different types of work in order to meet the clients' aims and objectives. Field Marketing can be conducted in the retail or business environment, or direct to the consumer by approaching him in the market place or in his home. The geographical coverage can be specific local area, national or even international.

 

 

How can Field Marketing help my company?

With a client's strategies and objectives firmly in mind, the outsourced field personnel are selected for their relevant skills. ENAV8 is responsible for training and managing the staff, providing all the infra-structure required to perform the task.

ENAV8 will maintain a close eye on the clients' objectives and steer the activity so that these are met during the exercise, and comprehensively reported upon. The client can choose the level of direct support that they wish to give to the activity and this will vary depending upon the resource they have available. The result of Field Marketing is that the client receives a service that is focused on their objectives, enabling them to spend more time on their core business. The potential benefits for clients vary over different disciplines but include additional sales, in-store profile, accountability and flexibility to react quickly to organisational needs at short notice and ability to measure and raise standards.

 

 

 

 
     
 

 

Can you explain what Field Marketing covers?

Field marketing covers the following disciplines:
• Sampling and demonstrations
• Market Research
• Mystery Shopping
• Retail Audits
• Visual Merchandising

  

 

What skills do your staff have?

Considering the various disciplines, our staffs' skills range from simple skills like putting up posters to more complicated skills like performing training of products or even installing software on retail devices. Each staff member selected for our project is matched to the requirements as laid out by you.

 

  
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What is the difference between tactical and contractual activities?

Tactical activities are generally one-off activities to support a product launch or re-launch or during significant sales periods. Contractual activities are generally to offer on going support for a prolonged period to achieve long term objectives and to maintain consistent standards and profiles.

 

What can I expect from ENAV8?

You will get the most out of our services if you:

• Involve us at an early stage
• Give us a clear concise brief of your objectives
• Agree on time lines and adhere to them yourself

 

  
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How do you monitor your personnel out in the field?

There are 2 methods:

  • Method A entails that each staff member log their efforts on an online application using their mobile phones.
  • Method B entails a manual paper trail of activities performed which requires sign off from the store that they perform the task at.

To ensure personnel are monitored and the activities objectives are fulfilled satisfactorily, ENAV8 deploy Regional Managers throughout the country to

  • assist with recruitment and training
  • control and monitor activities
  • provide encouragement and support
  • spot check of work being conducted
  • maintain contact with field teams and ensuring targets are met
  • occasionally act as standby to complete outstanding calls
  • provide field reports on the activity in their region
  

 

Where do you get your field personnel from?

Dependent on the nature of the activity, the appropriate field personnel are either utilised from our existing database or recruited specifically through dedicated advertising. All staff are profiled and appraised on all activities they work on, whether it be one day or one year and therefore the relevant personnel can usually be selected when activities occur. However, we are constantly recruiting and operate a referral scheme. In some cases our staff have been with the company for many years.

  
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How much can I expect to pay per activity?

Each activity is unique and is tailored around your specific requirements. Only once we understand your exact requirements, the scope of the projects well as the geographical spread, can we accurately give you a cost. Feel free to contact us for a no obligation discussion around your needs.
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How many staff do you have in your database?

A good way to answer this question is to assure you that we have representation in EVERY magisterial district within South Africa. Although our staff numbers fluctuate we are able to cover any area in South Africa.